The Australian Seed Federation (ASF) is the peak industry body for the Australian seed industry at the local, state, national and international level.

The ASF also represents its members internationally, as a member of the International Seed Federation (ISF) and the Asia Pacific Seed Association (APSA).

The ASF strives to deliver Sustainability, Leadership, Integrity and Collaboration on key issues including climate change adaptation, world food security, technological developments, trade, and the growth in productivity of Australian and international agriculture, through the delivery and supply of new and improved commodities and services to the market.

ASF Vision

A thriving seed industry that adds value to the world through high-quality seed for sowing.

ASF Mission

To improve the Australian seed industry and ensure ASF members can continue doing business throughout the seed supply chain.

ASF Strategic Plan 2025-2030

The ASF is pleased to provide our 5-year strategic plan which includes our Core Values, Key Deliverables and Structure of the Federation.

Please click on – ASF Strategic Plan 2025-2030

ASF Board of Directors

President: Tim March, Rijk Zwaan

Tim March is the Business Manager Oceania and South & East Asia at Rijk Zwaan, where he focuses on research and development activities across the region. Prior to this, he worked in a national cereal plant breeding program in Australia and in publicly funded plant breeding research projects across Europe and Australia.

Tim studied a Bachelor of Biotechnology and received a PhD in Plant Science at the University of Adelaide, later completing an MBA. He is a graduate of the Australian Institute of Company Directors.

Tim is a strong advocate for the role the Australian Seed Federation plays in representing the seed industry. He previously chaired the ASF Horticulture Working Group.

Immediate Past President: Rowena Petrie, Royston Petrie Seeds

Rowena Petrie is the Managing Director of Royston Petrie Seeds, a family owned, wholesale supplier of seeds based in Mudgee, NSW. RP Seeds supply to nurseries, commercial growers, revegetation companies, wholesalers, market gardeners, primary producers and home gardeners in Australia and Overseas.

Ms Petrie is a respected name in the seed industry with a vast knowledge of seed cultivation and supply. Seeds, and the plants that grow from them, have been a passion of hers since she was a child, a passion she inherited from her father Royston Petrie. Ms Petrie is an advocate for seed industry training and passionate about passing on her wealth of knowledge to the next generation.

Vice President: Dale Skepper, RAGT Australia

Dale Skepper is the General Manager at RAGT Australia. Mr Skepper is an agribusiness senior executive with over 15 years experience in a range of roles in the Australian seed industry, including sales, marketing, supply chain management, and R&D.

Vice President: Kenneth Cunliffe, AgEtal

Ken Cunliffe has a passion for biology and is nearing 40 years of experience in the seed industry. This is reinforced with a degree in agriculture and an MSc. Ken has many years of field research, agronomy, and seed and grain testing experience. Ken held the position of Chair of ASF Northern Region from 2022-2024 and is a member of the AgForce Grains Council.

Director: Craig Myall, Synergy Seeds

Craig has over 25 years experience in Australian agriculture with all of this time spent directly involved in the pasture seeds industry. His initial nine years with leading agribusiness Elders based in Naracoorte in the heart of the small seed industry, afforded him the opportunity to work directly with farmers “in-field” with the production of seeds. Craig took up the position as General Manager of Seedmark which he held for five years until the business was purchased by Heritage Seeds (now Barenbrug), where he then held a senior management position and performed the role of International Business Manager for six years.

In April 2019, Craig created the Synergy Seeds business, and today manages a highly skilled team of people, who like him, are focused on developing and maintaining relationships for mutual benefit, from the farmers that produce their varieties of pasture seeds, right through to the end customer base both here in Australian and across the world.

Director: Jason Agars, DLF Seeds Australia

Jason Agars is the General Manager of DLF Seeds Australia where the focus is to improve the productivity of Australian forage and turf systems through innovation. Jason was raised on the family farm, then went onto study a Bachelor of Agricultural Business at the University of Adelaide. He is a graduate of the Australian Institute of Company Directors.
Jason has over 15 years of experience in senior executive roles across Agribusiness and is passionate about the role Agriculture can play in our future.

ASF Team

Chief Executive Officer, Katherine Delbridge | kdelbridge@asf.asn.au

Head of Partnerships and Events, Alysha Lockley | alockley@asf.asn.au

Head of Policy and Programs, Fergus Brown | fbrown@asf.asn.au

Engagement Officer, Josh Collins | jcollins@asf.asn.au

ASF Regions

Western Region Chair: Glen Liebold, Living Seeds

Southern Region Chair: Anthony Quilter, DLF Seeds

Eastern Region Chair: James Whiteley, Australian Grain Technologies (AGT)

South Eastern Region Chair: Mick Ahearn, Valley Seeds / Advanced Seed

Northern Region Chair: Brent Scott, DLF Seeds

ASF Working Groups

Science and Technology Working Group

The Science and Technology Working Group’s focus is on providing members with the latest developments in agricultural science and technology. The group sees regular involvement from key government and industry stakeholders to collaborate on projects and work to tackle issues locally and globally.

Turf and Lawn Seed Working Group

The Turf and Lawn Seed Working Group’s focus is on the local testing and development of turf and lawn species. The group are responsible for the Australian National Turfgrass Evaluation Program (ANTEP) which is run to evaluate traits such as colour, density, seasonal growth, wear tolerance and spring transition.

Horticulture Working Group

The Horticulture Working Group’s focus is on providing members with the latest developments in the horticulture space locally and globally. The working group collaborate with government and industry to educate members and the public on topics such as Plant Breeders Rights (PBR), biosecurity and seed movement.

Education and Training Working Group

The Education and Training Working Group’s focus is to investigate and deliver programs which can build member skills, with a focus on developing and nurturing younger members. The group also works to improve the profile and presence of the ASF.

Native Seed Industry Working Group

The newly formed Native Seed Industry Working Group’s focus is on the Australian Native Seed sector. The group provides members with updates, relevant news and industry opportunities for native seed companies across the country.

Temperate Grass Seed Producers Group

ASF Corporate Sponsorship

Are you interested in being an annual corporate sponsor of the ASF?

We have developed a corporate sponsorship package which provides companies and organisations annual promotion and exposure as a corporate sponsor of the ASF. Please click on the link below for more detailed information.

Corporate Sponsorship Propsectus 2024/25

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