The Australian Seed Federation (ASF) is the peak industry body for the Australian seed industry at the local, state, national and international level.

The ASF also represents its members internationally, as a member of the International Seed Federation (ISF) and the Asia Pacific Seed Association (APSA).

The ASF strives to deliver Sustainability, Leadership, Integrity and Collaboration on key issues including climate change adaptation, world food security, technological developments, trade, and the growth in productivity of Australian and international agriculture, through the delivery and supply of new and improved commodities and services to the market.


ASF Vision

A seed industry that drives productivity and sustainability in Australia and the world.

ASF Mission

To maintain and protect the sustainability of ASF members and the industry it represents through leadership, integrity, and collaboration.

ASF Strategic Plan 2019-2024

The ASF is pleased to provide our 5-year strategic plan which includes our Core Values, Key Deliverables and Structure of the Federation.

Please click on – ASF Strategic Plan 2019-2024


ASF Board of Directors

President: Mr Tim Pepper, Barenbrug

Vice President: Ms Rowena Petrie, Royston Petrie Seeds

Vice President: Mr Barry Croker, Pacific Seeds

Immediate Past President Mr Michael Leader, Bayer CropScience


ASF Policy Council

Western Region Chair: Vacant

Southern Region Chair: Mr Craig Myall, Synergy Seeds

Eastern Region Chair: Mr James Whitely, Australian Grain Technologies

South Eastern Region Chair: Mr Ashley Fraser, Baker Seed Co

Northern Region Chair: Mr Brent Scott, Barenbrug


ASF Working Groups

Science and Technology Working Group

Chair: Mr Michael Leader, Bayer CropScience

Secretary: Mr Chris Roberts, Nuseed

The Science and Technology Working Group’s focus is on providing members with the latest developments in agricultural science and technology. The group sees regular involvement from key government and industry stakeholders to collaborate on projects and work to tackle issues locally and globally.


Supply Working Group

Chair: Mr Anthony Black, Corowa Seeds

Secretary: Mr Andrew Landale, Seed Solutions Australia, SSA

The Supply Working Group represent companies involved with seed growing, seed processing and quality testing. The group’s focus is on the supply chain of seed from production through to end user.


Turf and Lawn Seed Working Group

Chair: Mr Mick Ahearn, Advanced Seeds

Secretary: Mr Peter Griffiths, DLF Seeds

The Turf and Lawn Seed Working Group’s focus is on the local testing and development of turf and lawn species. The group are responsible for the Australian National Turfgrass Evaluation Program (ANTEP) which is run to evaluate traits such as colour, density, seasonal growth, wear tolerance and spring transition.


Horticulture Working Group

Chair: Mr Tim March, Rijk Zwaan

Secretary: Mr Craig Hollings, Bayer Cropscience

The Horticulture Working Group’s focus is on providing members with the latest developments in the horticulture space locally and globally. The working group collaborate with government and industry to educate members and the public on topics such as Plant Breeders Rights (PBR), biosecurity and seed movement.


Education and Training Working Group

Chair: Ms Rowena Petrie, Royston Petrie Seeds

Secretary: Mr Rohan Wardle, AusWest Stephen Seeds

The Education and Training Working Group’s focus is to investigate and deliver programs which can build member skills, with a focus on developing and nurturing younger members. The group also works to improve the profile and presence of the ASF.


Market Access Working Group

Chair: Ms Cath Reed, Bayer CropScience

Secretary: Mr Shane Callahan, Callahan Seed

The Market Access Working Group’s focus is on seed trade including import/export to/from Australia. The group provide members with updates on seed movement from the Department of Agriculture, Water and the Environment and also advice on improving seed movement locally and globally.


Temperate Grass Seed Producers Group

Chair: Mr Robert Mizzeni, W Mizzeni and Sons

Secretary: Mr Bruce Guy, PGG Wrightson Seeds


ASF Contacts

Mr Osman Mewett
Chief Executive Officer

Mr Fergus Brown
Business Services Manager

For more information please contact the Australian Seed Federation on (02) 6282 6822 or enquiry@asf.asn.au.


Position Statement

– Biotechnology

The ASF supports choice in relation to crop biotechnology provided that the choice is based on sound science and respects the rights of others to also choose.

– Glyphosate

The ASF supports access to all approved agricultural chemicals. This includes support for the global consensus of science-based regulatory agencies, including the Australian Pesticides and Veterinary Medicines Authority (APVMA), that approved products containing glyphosate can continue to be used safely according to label directions.


ASF Corporate Sponsorship

Are you interested in being an annual corporate sponsor of the ASF?

We have developed a corporate sponsorship package which provides companies and organisations annual promotion and exposure as a corporate sponsor of the ASF. Please click on the link below for more detailed information.

ASF Corporate Sponsorship Package