The Australian Seed Federation (ASF) is the peak industry body for the Australian seed industry at the local, state, national and international level.
The ASF also represents its members internationally, as a member of the International Seed Federation (ISF) and the Asia Pacific Seed Association (APSA).
The ASF strives to deliver Sustainability, Leadership, Integrity and Collaboration on key issues including climate change adaptation, world food security, technological developments, trade, and the growth in productivity of Australian and international agriculture, through the delivery and supply of new and improved commodities and services to the market.
A seed industry that drives productivity and sustainability in Australia and the world.
To maintain and protect the sustainability of ASF members and the industry it represents through leadership, integrity, and collaboration.
The ASF is pleased to provide our 5-year strategic plan which includes our Core Values, Key Deliverables and Structure of the Federation.
Please click on – ASF Strategic Plan 2019-2024
President: Mr Tim Pepper, Barenbrug
Mr Tim Pepper is currently Southern Region Commercial Manager for Barenbrug. Starting his seed career as a retail pasture advisor in SW Victoria before moving to Adelaide for love were he worked for Adelaide Seed Company for a short period before moving to CRT 1995. Since then, Mr Pepper has held state or national roles in IAMA, Landmark, PlantTech, Seedmark and Heritage Seeds most recently National Marketing manager for Heritage Seeds before his current role.
Mr Pepper believes that we all need to contribute to the future and sustainability of the seed industry and primary production in general. Mr Pepper has been active in several industry and farmer groups including being president of Grasslands society of Southern Australia, a Director of the Pasture Trials Network and member of the Plant Breeders Right consultative group.
Immediate Past President: Mr Michael Leader, Bayer CropScience
Mr Michael Leader leads seed regulatory efforts across the Asia region for Bayer CropScience’s entire crop portfolio, including seed movement issues management and seed law, variety registration and phytosanitary regulatory development advocacy activities. Prior to this position, he led Monsanto’s Australia/New Zealand regulatory affairs team, including obtaining regulatory approvals for chemistry and biotechnology products, and managed ag biotechnology advocacy activities for CropLife International based in Brussels, Belgium.
Mr Leader has also been the Chair of ISF’s phytosanitary committee since June 2019 and chairs ASF’s Science and Technology Working Group. Michael is based in Melbourne and holds both Science (Honours) and Law degrees from the Australian National University.
Vice President: Ms Rowena Petrie, Royston Petrie Seeds
Ms Rowena Petrie is the Managing Director of Royston Petrie Seeds, a family owned, wholesale supplier of seeds based in Mudgee, NSW. RP Seeds supply to nurseries, commercial growers, revegetation companies, wholesalers, market gardeners, primary producers and home gardeners in Australia and Overseas.
Ms Petrie is a respected name in the seed industry with a vast knowledge of seed cultivation and supply. Seeds, and the plants that grow from them, have been a passion of hers since she was a child, a passion she inherited from her father Royston Petrie. Ms Petrie is an advocate for seed industry training and passionate about passing on her wealth of knowledge to the next generation.
Vice President: Mr Barry Croker, Pacific Seeds
Mr Barry Croker is the Managing Director of Pacific Seeds (an Advanta Seeds company) and brings to the ASF Board more than 25 years’ experience in the agricultural sector. Over this time, Mr Croker has held senior leadership roles in domestic and international agricultural companies and has extensive experience working in a diverse range of countries, production systems, cultures, political and economic conditions.
Mr Croker was previously the Global Supply Chain Director at Advanta and Chairman of the LongReach Plant Breeders. Mr Croker has a Bachelor of Applied Science (B.A.Sc) Plant Protection from the University of Queensland and has completed the Advanced Management Program at the Harvard Business School.
Western Region Chair: Vacant
Southern Region Chair: Mr Craig Myall, Synergy Seeds
Eastern Region Chair: Mr James Whitely, Australian Grain Technologies
South Eastern Region Chair: Mr Ashley Fraser, Baker Seed Co
Northern Region Chair: Mr Brent Scott, Barenbrug
Science and Technology Working Group
Chair: Mr Michael Leader, Bayer CropScience
Secretary: Mr Chris Roberts, Nuseed
The Science and Technology Working Group’s focus is on providing members with the latest developments in agricultural science and technology. The group sees regular involvement from key government and industry stakeholders to collaborate on projects and work to tackle issues locally and globally.
Supply Working Group
Chair: Mr Anthony Black, Corowa Seeds
Secretary: Mr Andrew Landale, Seed Solutions Australia, SSA
The Supply Working Group represent companies involved with seed growing, seed processing and quality testing. The group’s focus is on the supply chain of seed from production through to end user.
Turf and Lawn Seed Working Group
Chair: Mr Mick Ahearn, Advanced Seeds
Secretary: Mr Peter Griffiths, DLF Seeds
The Turf and Lawn Seed Working Group’s focus is on the local testing and development of turf and lawn species. The group are responsible for the Australian National Turfgrass Evaluation Program (ANTEP) which is run to evaluate traits such as colour, density, seasonal growth, wear tolerance and spring transition.
Horticulture Working Group
Chair: Mr Tim March, Rijk Zwaan
Secretary: Mr Craig Hollings, Bayer Cropscience
The Horticulture Working Group’s focus is on providing members with the latest developments in the horticulture space locally and globally. The working group collaborate with government and industry to educate members and the public on topics such as Plant Breeders Rights (PBR), biosecurity and seed movement.
Education and Training Working Group
Chair: Ms Rowena Petrie, Royston Petrie Seeds
Secretary: Mr Rohan Wardle, AusWest Stephen Seeds
The Education and Training Working Group’s focus is to investigate and deliver programs which can build member skills, with a focus on developing and nurturing younger members. The group also works to improve the profile and presence of the ASF.
Market Access Working Group
Chair: Ms Cath Reed, Bayer CropScience
Secretary: Mr Shane Callahan, Callahan Seed
The Market Access Working Group’s focus is on seed trade including import/export to/from Australia. The group provide members with updates on seed movement from the Department of Agriculture, Water and the Environment and also advice on improving seed movement locally and globally.
Temperate Grass Seed Producers Group
Chair: Mr Robert Mizzeni, W Mizzeni and Sons
Secretary: Mr Bruce Guy, PGG Wrightson Seeds
Chief Executive Officer, Mr Osman Mewett
Manager – Industry Relations and Events, Ms Alysha Lockley
Manager – Public Affairs and Education, Mr Fergus Brown
For more information please contact the Australian Seed Federation on (02) 6282 6822 or email@example.com.
The ASF supports choice in relation to crop biotechnology provided that the choice is based on sound science and respects the rights of others to also choose.
The ASF supports access to all approved agricultural chemicals. This includes support for the global consensus of science-based regulatory agencies, including the Australian Pesticides and Veterinary Medicines Authority (APVMA), that approved products containing glyphosate can continue to be used safely according to label directions.
Are you interested in being an annual corporate sponsor of the ASF?
We have developed a corporate sponsorship package which provides companies and organisations annual promotion and exposure as a corporate sponsor of the ASF. Please click on the link below for more detailed information.
Aurora want to help Australian and New Zealand businesses better compete on the world stage. Their aim, to make it easy to implement packaging automation regardless of whether you are a small rural-based family business or a multi-national corporate. Aurora are paving the way for businesses to take advantage of everyday automation with confidence!...Visit Site
Barenbrug is one of Australia’s leading seed businesses specialising in research and development, marketing, extension and distribution of proprietary pasture and forage seeds, cropping, turf and seed enhancement technology. Key products in our range include temperate and tropical pasture varieties, fodder crops, forage cereals, field crops and turf and amenity grasses. Barenbrug has a strong research and development focus with significant programs being conducted at our facilities near Howlong, New South Wales and Gatton, Queensland as well as additional regional sites across the country....Visit Site
Centor Oceania is an independently owned business servicing the entire Asia Pacific with a wide range of seed applied and seed improvement technologies. Best known for our Seedworx™ and Ezicote™ film coating polymers, we also have a range of specialist analytical equipment and seed treatment machinery, though at the very heart of what we do is Research and Development. Our dedicated team of scientists work diligently to develop and strengthen what we offer, and importantly to create new and innovative ways to improve the finished products for our customers. While we may be part of a global group we enjoy working locally with our customers, utilising our fully equipped laboratory to find the best solutions to seed coating application issues. Explore our website for more information, better still get in touch with one of our team to discuss how we can help you....Visit Site
Another quality Colquhoun’s product, our range of PALLET SHEETS are ideal for all seed and grain palletising. When your products needs to be protected from moisture, splinters and nails, keep it protected with a quality Colquhoun’s Pallet Sheet. Available in several configurations: • B FLUTE • 3 PLY WATER RESISTANT • 210 gsm PLAIN KRAFT • 105gsm PLAIN KRAFT. If you need something slightly different to our standard range, please contact your nearest Colquhoun’s branch and let us work with you. ...Visit Site
Enza Zaden develops new vegetable varieties that are grown, sold and consumed all over the world. So it’s very likely that you’ll often find our tomatoes, cucumbers, sweet peppers, lettuce or other vegetables developed by us on your plate. We produce and sell the seeds of those vegetables worldwide. Besides an international vegetable-breeding company, Enza Zaden is also an independent family business. For three generations, an entrepreneurial spirit, long-term vision and focus on innovation have characterised our company’s distinctive features and healthy growth. ...Visit Site
Since our formation our focus has been on providing innovative turn-key solutions to the feed, food and seed industries, and we have become an industry leader through our commitment to excellence. Nick and Charles Smith, together with our highly skilled team, have the motivation and expertise to provide leading edge solutions to exceed the requirements of our customers. We are committed to proving unequalled design, quality and world leading technology solutions to meet the needs of our customers, no matter where located. Our focus is innovation, clever thinking and timely delivery to achieve the very best for our customers....Visit Site
A truly national supplier of seed to Australia’s farmers. PGG Wrightson Seeds has a complete range of proprietary temperate, tropical and sub-tropical seed varieties to suit a wide range of pasture and cropping operations. We pride ourselves on delivering top of the line products backed by extensive research and development. With over $9 million per annum invested in research and development, 25 full time plant breeders, 58 research staff across Oceania, and cold storage facilities for our endophyte products: we are your trusted seed company. ...Find out more
Seed Services Australia, as part of Primary Industries & Regions SA, is Australia’s premier and trusted seed certification and seed testing provider. Seed Services Australia offers internationally accredited and recognised seed quality programs to growers, processors, marketers and exporters of seed. We are an accredited ISTA seed testing laboratory and offer OECD, AOSCA, Domestic and SureSeed® Program seed certification services to clients across Australia. ...Visit Site