The Australian Seed Federation (ASF) is the peak industry body for the Australian seed industry at the local, state, national and international level.
The ASF also represents its members internationally, as a member of the International Seed Federation (ISF) and the Asia Pacific Seed Association (APSA).
The ASF strives to deliver Sustainability, Leadership, Integrity and Collaboration on key issues including climate change adaptation, world food security, technological developments, trade, and the growth in productivity of Australian and international agriculture, through the delivery and supply of new and improved commodities and services to the market.
A seed industry that drives productivity and sustainability in Australia and the world.
To maintain and protect the sustainability of ASF members and the industry it represents through leadership, integrity, and collaboration.
The ASF is pleased to provide our 5-year strategic plan which includes our Core Values, Key Deliverables and Structure of the Federation.
Please click on – ASF Strategic Plan 2019-2024
President: Ms Rowena Petrie, Royston Petrie Seeds
Ms Rowena Petrie is the Managing Director of Royston Petrie Seeds, a family owned, wholesale supplier of seeds based in Mudgee, NSW. RP Seeds supply to nurseries, commercial growers, revegetation companies, wholesalers, market gardeners, primary producers and home gardeners in Australia and Overseas.
Ms Petrie is a respected name in the seed industry with a vast knowledge of seed cultivation and supply. Seeds, and the plants that grow from them, have been a passion of hers since she was a child, a passion she inherited from her father Royston Petrie. Ms Petrie is an advocate for seed industry training and passionate about passing on her wealth of knowledge to the next generation.
Immediate Past President: Mr Tim Pepper, Barenbrug
Mr Tim Pepper is currently Southern Region Commercial Manager for Barenbrug. Starting his seed career as a retail pasture advisor in SW Victoria before moving to Adelaide for love were he worked for Adelaide Seed Company for a short period before moving to CRT 1995. Since then, Mr Pepper has held state or national roles in IAMA, Landmark, PlantTech, Seedmark and Heritage Seeds most recently National Marketing manager for Heritage Seeds before his current role.
Mr Pepper believes that we all need to contribute to the future and sustainability of the seed industry and primary production in general. Mr Pepper has been active in several industry and farmer groups including being president of Grasslands society of Southern Australia, a Director of the Pasture Trials Network and member of the Plant Breeders Right consultative group.
Vice President: Mr Tim March, Rijk Zwaan
Mr Tim March is currently Business Manager Oceania and South & East Asia at Rijk Zwaan, where he focuses on research and development activities across the region. Prior to this, he worked in a national cereal plant breeding programme in Australia and in publicly funded plant breeding research projects across Europe and Australia.
Tim studied a Bachelor of Biotechnology and PhD in Plant Science at the University of Adelaide, later completing an MBA. He is a graduate of the Australian Institute of Company Directors.
Tim is a strong advocate for the role the Australian Seed Federation plays in representing the seed industry. He previously chaired the ASF Horticulture Working Group.
Vice President: Mr Dale Skepper, RAGT Australia
Mr Dale Skepper is currently the General Manager at RAGT Australia. Mr Skepper is an agribusiness senior executive with over fifteen years experience in a range of roles in the Australian seed industry, including sales, marketing, supply chain management, and R&D.
Director: Mr Kenneth Cunliffe, AgEtal Pty Ltd
Ken has a passion for biology and is nearing 40 years of experience in the seed industry. This is reinforced with a degree in agriculture and an MSc. Ken has many years of field research, agronomy, and seed and grain testing experience. Ken has been the Chair of ASF Northern Region since 2022 and is a member of the AgForce Grains Council.
Director: Ms Michelle Lench, S&W Seed Company
Michelle manages the high paced Australian Customer Service Team and the International Shipping team at S&W Seed Co. She has a Masters in Logistics and Supply Chain and uses these skills as a committee member for the Industry Advisory Panel for Supply Chain – Australian Institute of Business and SA Chapter of the Australian Arab Chamber of Commerce. Michelle is a graduate of the National Farmers’ Federation Diversity in Agricultural Leadership Program.
Western Region Chair: Mr Glen Liebold, Living Seeds
Southern Region Chair: Mr Craig Myall, Synergy Seeds
Eastern Region Chair: Mr James Whitely, Australian Grain Technologies
South Eastern Region Chair: Mr Mick Ahearn, Advanced Seed
Northern Region Chair: Mr Ken Cunliffe, AgEtal
Science and Technology Working Group
The Science and Technology Working Group’s focus is on providing members with the latest developments in agricultural science and technology. The group sees regular involvement from key government and industry stakeholders to collaborate on projects and work to tackle issues locally and globally.
Turf and Lawn Seed Working Group
The Turf and Lawn Seed Working Group’s focus is on the local testing and development of turf and lawn species. The group are responsible for the Australian National Turfgrass Evaluation Program (ANTEP) which is run to evaluate traits such as colour, density, seasonal growth, wear tolerance and spring transition.
Horticulture Working Group
The Horticulture Working Group’s focus is on providing members with the latest developments in the horticulture space locally and globally. The working group collaborate with government and industry to educate members and the public on topics such as Plant Breeders Rights (PBR), biosecurity and seed movement.
Education and Training Working Group
The Education and Training Working Group’s focus is to investigate and deliver programs which can build member skills, with a focus on developing and nurturing younger members. The group also works to improve the profile and presence of the ASF.
Native Seed Industry Working Group
The newly formed Native Seed Industry Working Group’s focus is on the Australian Native Seed sector. The group provides members with updates, relevant news and industry opportunities for native seed companies across the country.
Temperate Grass Seed Producers Group
Chief Executive Officer, Ms Katherine Delbridge
Manager – Industry Relations and Events, Ms Alysha Lockley
Manager – Public Affairs and Education, Mr Fergus Brown
For more information please contact the Australian Seed Federation on (02) 6282 6822 or email@example.com.
Are you interested in being an annual corporate sponsor of the ASF?
We have developed a corporate sponsorship package which provides companies and organisations annual promotion and exposure as a corporate sponsor of the ASF. Please click on the link below for more detailed information.
AgEtal Pty. Ltd. is a privately owned and independent agricultural testing laboratory based in the Darling Downs. We provide technical support and laboratory services Australia wide. We are able to provide a wide range of specialist agricultural testing services including seed and grain testing and seed pathology and molecular diagnostics. ...Find out more
Aurora want to help Australian and New Zealand businesses better compete on the world stage. Their aim, to make it easy to implement packaging automation regardless of whether you are a small rural-based family business or a multi-national corporate. Aurora are paving the way for businesses to take advantage of everyday automation with confidence!...Visit Site
Barenbrug is one of Australia’s leading seed businesses specialising in research and development, marketing, extension and distribution of proprietary pasture and forage seeds, cropping, turf and seed enhancement technology. Key products in our range include temperate and tropical pasture varieties, fodder crops, forage cereals, field crops and turf and amenity grasses. Barenbrug has a strong research and development focus with significant programs being conducted at our facilities near Howlong, New South Wales and Gatton, Queensland as well as additional regional sites across the country....Visit Site
Centor Oceania is an independently owned business servicing the entire Asia Pacific with a wide range of seed applied and seed improvement technologies. Best known for our Seedworx™ and Ezicote™ film coating polymers, we also have a range of specialist analytical equipment and seed treatment machinery, though at the very heart of what we do is Research and Development. Our dedicated team of scientists work diligently to develop and strengthen what we offer, and importantly to create new and innovative ways to improve the finished products for our customers. While we may be part of a global group we enjoy working locally with our customers, utilising our fully equipped laboratory to find the best solutions to seed coating application issues. Explore our website for more information, better still get in touch with one of our team to discuss how we can help you....Visit Site
Another quality Colquhoun’s product, our range of PALLET SHEETS are ideal for all seed and grain palletising. When your products needs to be protected from moisture, splinters and nails, keep it protected with a quality Colquhoun’s Pallet Sheet. Available in several configurations: • B FLUTE • 3 PLY WATER RESISTANT • 210 gsm PLAIN KRAFT • 105gsm PLAIN KRAFT. If you need something slightly different to our standard range, please contact your nearest Colquhoun’s branch and let us work with you. ...Visit Site
DLF Seeds (formed by combining PGG Wrightson Seeds, Stephen Pasture Seeds (SPS) and AusWest Seeds) is a proprietary seed company operating across Australia. Our activities cover all aspects of the seed market, from R&D through to product supply, distribution and technical on-farm support. DLF Seeds operates within the Australian market through the product portfolios of PGG Wrightson Seeds, AusWest and Stephen Pasture Seeds (including the Agricom pro duct range). These portfolios include varieties for both temperate and tropical forage markets. The operations cover research and development, plant breeding, seed multiplication, cleaning, seed treatment, mixing, marketing, sales and distribution. ...Find out more
Enza Zaden develops new vegetable varieties that are grown, sold and consumed all over the world. So it’s very likely that you’ll often find our tomatoes, cucumbers, sweet peppers, lettuce or other vegetables developed by us on your plate. We produce and sell the seeds of those vegetables worldwide. Besides an international vegetable-breeding company, Enza Zaden is also an independent family business. For three generations, an entrepreneurial spirit, long-term vision and focus on innovation have characterised our company’s distinctive features and healthy growth. ...Visit Site
Since our formation our focus has been on providing innovative turn-key solutions to the feed, food and seed industries, and we have become an industry leader through our commitment to excellence. Nick and Charles Smith, together with our highly skilled team, have the motivation and expertise to provide leading edge solutions to exceed the requirements of our customers. We are committed to proving unequalled design, quality and world leading technology solutions to meet the needs of our customers, no matter where located. Our focus is innovation, clever thinking and timely delivery to achieve the very best for our customers....Visit Site
Polesy Packaging & Textiles has been a leading industry expert in packaging since 1950. Offering a full range of solutions that meet all types of product applications. Our packaging team has a breadth of experience and in-depth understanding of our customers day-to-day operations and requirements. This ensures we can provide packaging solutions that fully fit your operational and quality requirements. ...Learn more
Premier Tech is committed to creating sustainable solutions that help improve the efficiency of manufacturing facilities in the nutrition, industrial, agricultural and organics market sectors. We offer a wide range of solutions, ranging from weighing, feeding, bagging, case packing, bulk handling all the way through palletizing and load securing....Learn more
Global science. Proven local performance. Delivering the production demanded by Australia’s world-leading farm systems requires a significant investment in research, development and real world testing....Learn more